Posts Tagged ‘BIM’
But what will Building Information Modelling (BIM) mean for construction marketers when it finally arrives?
There’s been much in the media lately about BIM being an unstoppable force. Much of the latest discussions have been sparked by the recent CIMCIG Chairman’s debate, held at IMechE, which posed the question ‘What are the barriers to companies adopting BIM?’
The event was the CIMCIG Chairman’s debate – and it surely says something for the standing of the organisation that Paul Morrell was happy to participate and expand his vision for a collaborative building industry with the assembled marketing professionals.
But what more relevant platform? Much of the debate focused on who should be driving the implementation for BIM. Government? Client? Or the industry itself?
At the end of the day it will be up to the industry. As Paul Morrell repeatedly stated – BIM is a mechanism available for people who want to use it. Do we really expect government to prescribe a working practice or fund its development? And do we really expect the clients to gain a sufficient understanding of the process to dictate to suppliers how they achieve the end result?
As Chris Gilmour of BAM pointed out – one definition of marketing is “to understand your client’s needs and re-orientate your business to deliver them”. So perhaps it is up to the enlightened marketers within the construction industry to take the lead. Read more…